Around the Net
Consumers Are Becoming More Open to Email Marketing
- Business News Daily, Friday, March 15, 2013 11:54 AM
Consumers are becoming more open to receiving email marketing messages, party due to the popularity of smartphones. According to new research from email marketing services company BlueHornet, 43 percent of consumers read emails most frequently on their mobile phones. The report also found that 63 percent of consumers said that they would make a purchase from an email that they viewed on their mobile device.
