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The Maddest Money: NCAA Ad Revs Top $1B

"Total TV ad revenue for the National Collegiate Athletic Association's men's basketball tournament surpassed $1 billion for the first time in 2012 -- making it larger than any professional post-season sports championship," according to a Kantar Media report cited by Bruce Horovitz. And look for that number to get even bigger for this year's games.

Read the whole story at USA Today »

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