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Marketers In India To Invest In Email This Year

Email marketing is expected to pick up in India, according to a new report from the Indian digital marketing company According to the survey, which includes feedback from 500 marketers from 412 companies, email marketing takes second place in when it comes to what channels Indian marketers will be investing in this year. (Social media took first place). In addition, 99 percent of the respondents said that their email marketing programs were effective in meeting their goals last year.

Read the whole story at The Economic Times »

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