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What To Consider When Hiring An Email Designer

Design is an important element when creating an email marketing campaign. To help marketers get the right person for the job, Chris Studabaker, gobal practice manager of design solutions at ExactTarget, has outlined some tips for hiring an email designer. He argues that marketers need to look at a number of factors when hiring a designer, including their web design experience, their ability to code, their knowledge of direct marketing, their understanding of analytics and their artistic relevance.

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