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New HTC CMO Promises Bold Changes

HTC’s new chief marketing officer, Benjamin Ho, is promising big changes at the phone maker, beginning with plans to retire its “Quietly Brilliant” tagline from product ads. “We have a lot of innovations but we haven’t been loud enough,” Ho told The Wall Street Journal. Ho, as WSJ notes, is HTC’s third marketing chief in less than two years. “The new approach, he says, will be bolder.”

Read the whole story at The Wall Street Journal »

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