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Google Enforces Call Extensions For Paid-Search Ads
- Search Engine Watch, Monday, March 25, 2013 5:33 PM
The click-to-call feature in Google AdWords is likely behind a new Google policy that prohibits advertisers from adding a phone number to the paid-search add. Those who want to include the numbers need to use the call extension feature beginning in April. The policy update clearly states that the company will disapprove ads that use phone numbers in text. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.