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'GQ' Rolls Out Personalized IPad App

  • Adweek, Monday, March 25, 2013 3:13 PM

Conde  Nast's GQ is launching MyGQ, an app that will "let readers save, share and click to buy content from GQ's iPad edition," with its April issue, out this week, writes Lucia Moses. "Procter & Gamble is the first client of MyGQ, which gives the advertiser a folder that it can populate with its products and include Web links or buy buttons."

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