Putting together a search engine strategy that works can seem daunting, especially for startups with limited resources. Calling it a do-it-yourself (DIY) strategy, Sujan Patel takes us through how to design the processes on a shoestring budget, starting with on-site analysis. DIY requires patience and work. If you get stuck, Patel suggests consulting an expert. If you are new to the task, recovering from a search engine penalty or negative SEO attack might require a little more expertise than a beginner. Read this article here.