Tim Resnik draws a parallel to the practices by marketers and developers who often commit what he calls a "SEO foul" when building a site or creating content, but implicitly deny any wrongdoing. The tools available are great, but there are undoubtedly holes in the data they collect, he tells us. So look toward the server log for details. It will provide a record of every action performed by a specific server. He takes us through the steps and tells marketers what to look for. Read the article here.