Commentary

The Numbers Around Mobile Commerce

Coming to the end of the first quarter of the year, as hard to believe as that is, I thought it time to take a look at the state of some of the numbers around mobile commerce.

Being somewhat of a research stat packrat, I tend to accumulate a lot of mobile commerce nuggets, especially in the course of assembling this publication each day.

So here are some that may catch your eye as they did mine.

  • $55 billion projected to be spent on mobile by retailers in two years, up from $28 billion this year. (Juniper)
  • 32% research and purchase on a smartphone, 47% research and purchase on a tablet. (Lenovo)
  • $20 billion in mobile sales at eBay expected this year, up from $13 billion last year. (eBay)
  • 85% of people would rather go without water than their mobile apps. (Apigee)
  • 52% of smartphone users prefer showing a coupon to a cashier, 24% prefer scanning-based methods. (RadiumOne)
  • 48% growth in mobile payments is expected in the US, going from $18 billion this year to $90 billion in 2017. (Forrester)
  • 59% in the UK use mobile to make online purchases, and 46% always use mobile to research a purchase. ((RedShift Reseach)
  • 40% of UK smartphone owners most popular purchases are for retail goods. (Intela)
  • 51% of US consumers are aware of digital payment providers other than PayPal. (comScore)
  • 57% of group buys from companies such as Groupon, Living Social and Wowcher come via iPhone and 27% come from Android phones. (Affiliate Window)
  • 56% of Americans are happy to spend $10 via mobile. (Intela)
  • 8% of smartphone owners shopped from their phones in a one-month period, compared to 40% of tablet owners. (Experian)
  • $31 billion in US mobile retail sales in 2017, up from $12 billion this year. (Forester)
  • 36% of the US population owns a tablet, 55% own a smartphone. (Deloitte)
  • 18% of French are unable to order dinner without using an app. (Apigee)

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Of the forecasts, some will turn out to be true and others we’ll have to wait and see.  

Which ones strike you? Any you’d like to add? 

2 comments about "The Numbers Around Mobile Commerce ".
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  1. Ann Dickerson from Punchh, March 27, 2013 at 8:07 p.m.

    According to a RunningRestaurants/Punchh poll of more than 200 restaurant owners, 70 percent of customers visit a restaurant via word of mouth referrals. Combine that fact with the Forester research that the most popular use of search on mobile devices is to find a restaurant, and that more than 55% of Americans have mobile phones, it just makes sense that restaurateurs should use mobile devices to drive Word of Mouth Marketing.

  2. Chuck Martin from Chuck Martin, March 27, 2013 at 8:12 p.m.

    Now that's another interesting stat, Ann, and an intriguing connection to the Forrester research. Thanks for sharing it.

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