Around the Net
EcoBoost Star Of New Ford Campaign
- Forbes, Monday, April 1, 2013 8:10 AM
A new Ford campaign that gives its EcoBoost engine technology the spotlight has an “And Not Or” theme. The message is that the fuel-economy boosting technology doesn't require a performance compromise. Scott Kelly, Ford’s marketing-communications manager said EcoBoost will be in 90% of the creative treatment. Ads are ironic restatements of obviously complementary ideas.
