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Twitter Engagement 17% Higher With Brands On Saturday, Sunday

  • Linchpin, Monday, April 1, 2013 11:57 AM

Brands are missing a great opportunity to connect with consumers on weekends, as mobile use continues to rise. A infographic from Linchpin tells us only 19% of brands tweet on Twitter during Saturday and Sunday, although engagement rates rise 17%. Some 78% of engagement with brands' tweets are retweets, and 92% of engagement with brands' tweets are link clicks, and 22% of engagement with a brand's tweets are replies. Read the article here.

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