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Comcast Promo Shows Big Binge-Watching Numbers

A Comcast promotion in which "customers with an Xfinity TV account were granted access to full seasons of a slew of hit television shows" shows that viewers are ripe for binge-watching, writes Tom Cheredar. “We’re seeing double-digit percentage increases in views across platforms so far,” Comcast VP of video services Maggie Suniewick told Cheredar. "Hopefully the data will send a clear message to big cable providers that people are more interested in binge-watching good shows than watching four different version of essentially the same cable channel," according to Cheredar.

Read the whole story at Venturebeat »

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