A Comcast promotion in which "customers with an Xfinity TV account were granted access to full seasons of a slew of hit television shows" shows that viewers are ripe for binge-watching, writes Tom
Cheredar. “We’re seeing double-digit percentage increases in views across platforms so far,” Comcast VP of video services Maggie Suniewick told Cheredar. "Hopefully the data will
send a clear message to big cable providers that people are more interested in binge-watching good shows than watching four different version of essentially the same cable channel," according to
Cheredar.
Read the whole story at Venturebeat »