Commentary

Don't See Any TV Antennas On Your Customers' Rooftops? That's The Point

Early yesterday, reports said that over-the-top TV service Aereo and TV distribution service companies -- cable, satellite and telco -- were talking. About what?  A possible collaboration or otherwise.

TV networks, in legal battle with Aereo for copyright infringement, were probably not too pleased.  But that report turned out to be the good news.

Later in the day, an appellate court sided with Aereo against the TV networks. They had sued Aereo because they believed it furtively acted like a cable network without paying the networks carriage/retransmission fees for their programming like other distributors of traditional TV.

One key statement from the court said, "As much as Aereo’s service may resemble [emphasis added] a cable system, it also generates transmissions that closely resemble the private transmissions from these devices."

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In other words, Aereo was sending an "individual" copy of a TV show to customers who want it. And because of that, it not a "public performance." That's good news for Aereo.

Aereo’s argument has been that it is just helping consumers get TV the old-fashioned way -- with an "antenna"-- glomming on the seemingly fading idea of free over-the-air TV where people put an antenna on their house, buy a TV set, and turn it on. (Admittedly, a tiny number of U.S. TV homes still get their signals this way). In essence, that's what Aereo says its business is about: creating individual "digital" antennas.

The majority opinion in the appeals court case said that "unanticipated [emphasis added] technological developments have created tension between Congress’s view that retransmissions of network programs by cable television systems should be deemed public performances and its intent that some transmissions be classified as private."

All kinds of new technology is making headway -- but many would say this technology has a certain intention. Aereo co-founder/investor Barry Diller said in a statement, "We always thought our Aereo platform was permissible and I’m glad the court has denied the injunction – now, we’ll build out the rest of the U.S."

Sounds like Aereo is here to stay -- for the moment. Will TV networks change their formula? Aereo was already talking with AT&T and Dish Network about a possible partnership in extending its markets, according to The Wall Street Journal.

Maybe TV distributors won't be the only ones planning to talk with Aereo.

3 comments about "Don't See Any TV Antennas On Your Customers' Rooftops? That's The Point".
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  1. Christopher Blair from SynCom Media Group, Inc., April 2, 2013 at 5:27 p.m.

    Subject: OTA viewing is up, 4-7% in last two years

    Over-the-air viewership: Research from GfK Media shows that more Americans rely on over-the-air broadcast television, with 17.8 percent of all American homes using broadcast as their only access to television.

    In a blog post on the results, researcher Dave Tice said while he’s been a skeptic about a trend toward “cord-cutting,” the data suggests that more people are, in fact, cancelling cable subscriptions.


    The OTA viewership is in the 54 million range. While I'm a broadcaster, the numbers are not my creation.

    In the last week, I have signed onn to be the over-the-air broadcast TV affiliate for QVC, the shopping channel that originally launched as a "cable-only channel.

    A lot is happening, feel free to email me if you would like to continue the conversation.

    jcblair123@gmail.com

  2. Mark Walker from aka Media Mark, April 2, 2013 at 5:48 p.m.

    from TVB website:
    February 2013:

    31.7% of television households subscribe to ADS

    59.3% of television homes subscribes to wired cable delivery.

    That leaves about 9% antenna homes... not counting the 2nd or 3rd sets in bedrooms, which bring that up somewhat.

  3. Christopher Blair from SynCom Media Group, Inc., April 2, 2013 at 6:41 p.m.

    http://www.tvnewscheck.com/article/60230/us-otaonly-tv-viewing-hits-178-of-hhs

    Link to the article and the numbers.

    I was at a conference at Silicon Flatirons (sponsored by the Univ. of Colorado Law School) a couple of months ago and the prevailing sentiment among the audience of 20-something's was that they were using a OTT/OTA combo for viewing.

    Tell me why QVC is going OTA? It is because cable/DBS sales are down and they are following the viewer, which in this case happens to be broadcast. If they thought they were only reaching the "9%" you claim (via TVB) they wouldn't bother.

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