B-to-b emails have the highest open rates at 27.97, according to a study from eConsultancy. This is one of 23 email marketing insights that Business2Community has put together from recent
reports done by email marketing companies including: Experian, iContact, ReturnPath, Adestra and eConsultancy, among others. The list also revealed that revenue per email grew 8 percent at the end of
Q12 and that commercial emails account for 70% of spam complaints.
Read the whole story at Business2Community »