Around the Net
SMBs Spend Most of Their Marketing Dollars on Email
- Marketing Land, Tuesday, April 2, 2013 10:09 PM
Small and midsized businesses are spending the largest share of their marketing budgets on email marketing programs, according to a new study commissioned by iContact. The report, which iContact created in conjunction with Edge Research, more than half of small businesses are spending up to 20 percent of their total marketing budgets on email marketing. On average, 15 percent of a small business' marketing budget goes to email, which is the highest amount spent in any one channel.
