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Even Marketers Make Mistakes Designing Mobile Apps
- KISSmetrics, Wednesday, April 3, 2013 10:14 AM
Robi Ganguly describes the top five mistakes that marketers make when designing and building a mobile app. Most are obvious, but the list serves as an important reminder of the misconceptions. It also provides alternative suggestions. For example, building an app and ignoring consumers and devices they most likely use means throwing good money into a bad idea because the app will not be used. Ganguly suggests building an app with a two-way communication feature to ensure the company always remains connected with consumers by supporting retention, ratings, reviews and research. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
Thanks for sharing the post Laurie! Yes, several of the mistakes are pretty obvious, but we're finding that so many marketers are just starting to approach mobile that beginning with the basics is really helpful. The in-app communication investment is definitely a more mature step in the process and something that we're finding really takes marketers' mobile game to the next level.