Sometimes there are logical misperceptions around mobile.
Many believe that more people own iPhones than Android phones, though many pieces of
research show that Android is the clear market share leader.
Some don’t see NFC (near field communications) catching on any time soon, though research shows 500 million NFC-enabled
phones will hit the market next year.
Regarding commerce, one of the most common comments I hear is about how consumers will not trust mobile for spending significant amounts of money. The
thinking goes: “I may use my phone to search or research, but would never buy anything expensive using my phone.”
With this in mind, I came across an intriguing tidbit buried
inside the recent 15miles/Neustar Localeze Sixth Annual Local Search Study. While the study focused primarily on search, it highlighted the spending patterns on smartphones and tablets compared to
those made on PC/laptops.
- For amounts of money spent, slightly more people spent over $500 on both smartphones (8%) and tablets (7%) than on PCs (5%).
- In the $100
to $499 range, more people (32%) spent that amount on smartphones compared to those (26%) on PCs.
- In the $50 to $99 range, the spending patterns were the same for tablets and
PCs, with 22% spending on both devices.
- In the smallest amount spent category, $1 to $49, more spent on PCs (47%) compared to tablets (39%) but about the same (46%) on mobile
phones.
Granted, this is just one study but could be an indicator that maybe purchase patterns in general will become the same, no matter the device.
We already know that
despite the increasing number and improving quality of apps, many consumers still use their phones as windows to mobile websites.
We’ll be on the lookout for more research on this.
Meanwhile, I’m curious, how much would you spend using your phone or tablet and where do you see spending patterns heading?