DSP iPinYou Integrates With Sina Ad Exchange

One of the largest DSPs in China, iPinYou, this week announced that it was selected as the first DSP on the Sina Ad Exchange (SAX), Sina's invitation-only private exchange. Advertisers will now be able to deliver RTB ads on Sina via iPinYou. 

In the release, iPinYou CEO Huang Xiaonan said that the integration "marks the formal acceptance of RTB by an increasing number of mainstream publishers and increasing advertisers' demand for both cost-effectiveness and high-quality inventories."

RTB is usually associated with low-quality inventory, but the release says that SAX has included a "significant amount" of high-quality inventory from Sina, including "10 plus channels of its main site." If the inventory truly is high-quality (or at least higher than remnant), there could be considerable draw to advertise via SAX.

The release also hinted at Sina using RTB to monetize their Weibo traffic (a microblogging website), which has over 400 million registered users.

1 comment about "DSP iPinYou Integrates With Sina Ad Exchange".
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  1. Steve Li from Advertising Sol LTD, March 25, 2014 at 6:15 a.m.

    Is IPINYOU RTB a Scam / Fraud?

    We have been working with the company on behalf of one of our clients.

    Company claims to be the first and most advanced real time bidding advertising platform for the Chinese market.

    CEO Grace Huang gives interviews that give the impression this company is legit, while it seems to be an internet fraud.

    After working with the company a few months, we believe the company is a 100% pure online scam:

    1. Company does not refund client's funds and forces you to spend it.

    We have been working with many media companies and have never been refused to get a refund.

    2. Company media is completely trashy: fake clicks, fake impressions, 0 conversion.

    3. Company is shamelessly urging to manage the advertising, and then just spends the money on nothing.

    We have lost our client's trust, and the future revenues, and our client is asking us to compensate him. The company refuses to compensate us, and to refund the residual funds.

    We demand for a full compensation of the original funds (10,000 RMB) and a clear appology for the time spent and unacceptable manner.

    Agent Name: Li Qing Tao
    CEO Name: Grace Huang

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