Around the Net
45% Of Rovio Revenues Now In Merchandise, Not Games
- The Guardian , Wednesday, April 3, 2013 3:36 PM
Angry Birdsgames attracted 263m monthly active players in December 2012, helping their publisher Rovio double its revenues for the calendar year. Rovio made 45% of its revenues in 2012 from its consumer products division, as sales of plush toys and other merchandise continued to grow. That's up from 30% the previous year as consumer product revenues more-than-tripled from €22.6m in 2011 to €68.5m in 2012.
