• Internet Retailer, Friday, April 5, 2013 11:43 AM

To earn loyal customers in the era of multichannel communications, retailers are finding that they must satisfy customers across all of the channels through which they are in contact. According to a new report from research firm Prosper Insights & Analytics, which examined customer satisfaction with mobile commerce, consumers are more likely to recommend a business if they have a good experience across channels. The research looked at customer experiences at Walmart.com, Target, and Best Buy and found that Target offered a good experience in every channel and also had the most loyal customers. The research concluded that it is not enough to have a good mobile website, brands have to have a solid experience across channels. This includes sending mobile optimized emails.

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