Crocs Inc., known for its colorful plastic shoes, named Andy Sackmann its new CMO. Sackmann joined Crocs as VP of marketing in June 2011 and led the company's global e-commerce team,
among other duties. In his new role, he will lead all aspects of Crocs' marketing; including the company's brand, advertising, consumer promotions and online communications campaigns. Before joining
Crocs, Sackmann served as account director at advertising firm Crispin Porter & Bogusky.
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