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What's Behind Stats And Tags Like #startmeupwednesday

How did the Rolling Stones' teaser Twitter campaign reach 28 million users? David Moth compiles a list of the most interesting stats for the week of April 1. He tells us that when the tour was revealed the count rose to 1,800 uses of the hashtag in one hour, which would account for fewer than 1% of the band’s 332,434 Twitter followers. And also tells us a YuMe survey of 1,340 people that own at least one Internet-connected device also own multiple smart devices. Read the article here.

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