• by Mark Walsh  @markfwal, April 5, 2013

In a panel discussion focusing on whether “it’s all video now” for media planners across TV, online and devices, executives suggested there are still clear differences across platforms. Randy Kilgore, Chief Revenue Officer, Tremor Video, said it’s all video to him, but there’s a “disconnect” with people who determine budgets, indicating TV still gets the lion’s share of ad dollars. John Wolff, VP, digital strategy at Carat said all video isn’t the same. The question 'how consumers are leveraging the medium and where are they receptive.’ Instead of getting caught up in GRPs and other “process metrics,” Wolff said the focus should be on how using a particular video platform impacts sales for advertisers.