• by Gavin O'Malley , Staff Writer @mp_gavin, April 5, 2013

The Chernin Group (led by former News Corp. COO Peter Chernin) and Comcast are reportedly ready to invest $30 million in Fullscreen -- a startup that helps video producers manage their presence on YouTube. Sources tell Peter Kafka that the deal hasn’t closed yet, but should come together soon. Meanwhile, the would-be round follows what Kafka calls "Big/Old Media bets on YouTube startups," including Time Warner’s investment in Maker Studios and Bertelsmann’s investment in fashion network StyleHaul. Fullscreen represents semi-pro video makers on YouTube. Unlike “multi channel networks,” however, it also has a software service it sells to content owners who want to navigate Google’s video site, Kafka points out.