Commentary
Newfronts: Looking for more meat on the bone
- by Wayne Friedman , Staff Writer, April 5, 2013
NewFronts? It better be new.
"Keep it short. I want to be inspired. I was to see something I haven't heard about," says Adam Potashnick, senior partner, group account director of Mediacom, speaking at MediaPost's Video Insider Summit.
"It's one thing to get out excited about things like original programming," says Francois Lee, senior vp and group client director, MediaVest USA. "We need to see some granularity."
Moderator of a panel about the newfronts at the upfronts, Mike Bloxham, executive director of marketing for Media Behavior Institute summarize much by saying there needs to be "more meat on the bone" and "accountability"
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
