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Half of Marketing Emails Opened on Mobile Phones
- BizReport, Friday, April 5, 2013 12:37 PM
About half of marketing emails will be opened on a mobile device, according to a report from digital marketing firm Knotice. And consumers are willing to take action directing on their mobile phones. According to a study from email marketing company BlueHornet, two-thirds of consumers said they would make a purchase as a result of an email on their mobile device.
