Commentary
2017: A Time & Space Odyssey
- by Joe Mandese @mp_joemandese, April 6, 2013
That’s the mission of a new task force inside NBC Universal that Tony Cardinale, Executive Vice President, Insights & Media Strategy at NBCU, is involved with to figure out how the
whole multi-platform video thing will play out -- and most importantly, how companies like NBCU will make money from it.
“I’m part of a new group
that’s so new it doesn’t have a name,” Carinale told Video Insider Summit attendees during the summit’s metrics panel.
“The task of that
area is to imagine what the world will look like five years from now: Where we put out content, how we plan to sell it... and obviously, measurement is at the core of that,” he said, adding,
that the function is, “Laying down the tracks that the train will go over.”
Why 2017? Because NBCU is owned by Comcast, which does its long-term planning in
five-year increments.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
