Commentary
What's Old Is Over-The-Top Again
- by Joe Mandese @mp_joemandese, April 7, 2013
Sharon Peyer, co-founder of HitBliss, just revealed a really interesting new over-the-top television model that should appeal to Madison Avenue, because it’s fundamentally works like
Madison Avenue’s old television model: brands defraying the cost of television content for consumers who are exposed to their brands -- you know, advertising.
HitBliss, which just launched in March, has two complementary business models. The first one is simply a new store for consumers to pay to access movies, TV shows and other video content.
Basically, it’s just like iTunes or Amazon. What’s interesting, is the second business model, dubbed HitBliss Earn. As its name implies, consumers can earn cash credits to pay for the
premium content in HitBliss’ store by opting in to interact with brands (ie. watch their ads).
In other words, the new HitBliss model is just like TV’s old
model: Getting viewers to look at brand messages and giving them video content in exchange for that.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
