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Rounding Up Key Points From IAB's Real-Time Advertising Event
- The Drum, Monday, April 8, 2013 2:57 PM
At IAB's real-time advertising event in London last week, industry experts attempted to flesh out some truths about the real-time bidding marketplace. The Drum has put together some of the key points made.
Andrew Moore, SpotXchange's European managing director, believes that real-time advertising is "becoming increasingly relevant for branding channels including video."
Real Media Group President Nicolle Pangis argued that publishers should use RTB "in a way that does not cannibalise direct sales."
