Around the Net

Study: Online Almost Matches TV In Daily Usage

Internet use is catching up to TV watching, with respondents to a recent Temkin Group study noting that "they spend an average 3.9 hours per day watching television, compared to 3.8 house per day going online on the computer outside of work," writes Toni Fitzgerald. "Both numbers are the same as last year, but they represent a stark change from just a few years ago, when TV time doubled the amount of time people used the computer."

Read the whole story at MediaLife »

2 comments about "Study: Online Almost Matches TV In Daily Usage".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, April 15, 2013 at 10:02 a.m.

    One wonders how the online usage data was collected? Online claimed usage perhaps?

  2. Doug Garnett from Protonik, LLC, April 16, 2013 at 11:24 a.m.

    Probably self recall. The TV numbers look off from the Nielsen tracked numbers. In other words, not reliable. But here's the interesting thing... Suppose this is true. It's a sad truth about online media that given identical hours, that consumer time with TV delivers 10 to 50 times the economic value.

Next story loading loading..