Around the Net
More Than 60% of Email Marketers Admit They Could Do Better
- The Drum, Wednesday, April 10, 2013 10:10 AM
Sixty-one percent of email marketers admitted that their performance is ‘poor’ or ‘average’, and only four percent describes themselves as ‘excellent’, revealed the Adestra/Econsultancy Email Marketing Industry Census 2013, which came out this week. According to the report, 12 per cent of marketers admitted to spending no time on their email strategy, and 27 percent of marketers said that they spent no time on email optimization.
