• April 10, 2013

Sense Networks this week announced that its RTB platform is now on mobile ad exchanges. Sense claims that their mobile RTB platform is unique in its geotargeting, predictive modeling, and behavioral identification capabilities. David Peterson, CEO of Sense Networks, stated that the platform's upgrade was done to better prepare the company for the "fast-paced" environment of RTB.

"Mobile Ad Exchanges are like the New York Stock Exchange for advertisements, opportunities to bid on mobile ad impressions are gone in milliseconds. The challenge becomes how marketers can bid on these ad impressions," Peterson stated.