Around the Net
Retailer Harvey Nichols Partners With Lyris For Email Marketing
- CIOL.com, Wednesday, April 10, 2013 10:16 PM
British fashion retailer Harvey Nichols has partnered with Lyris to help power its email marketing communications. Sandrine Deveaux, head of e-commerce at Harvey Nichols, explained that the retailer would be using Lyris HQ to create integrated email marketing campaigns that will take advantage of segmentation, automation and measurement. The retailer, which is headquartered in London, has stores in Europe. the Middle East and Asia.
