Around the Net
Email Marketers Are Not Keeping Up With Consumer Mobile Email Adoption
- Econsultancy, Thursday, April 11, 2013 10:09 PM
Econsultancy has rounded up some statistics which highlight the growth in mobile email adoption among consumers. For example, according to Knotice, 41 percent of all emails were opened on mobile devices. Nielsen found that 68 percent of consumers in the UK used their mobiles to check email in the previous 30 days. Meanwhile, according to Econsultancy's own Email Marketing Industry Census, sponsored by Adestra, only 25 percent of marketers are optimizing emails for mobile.
