Amazon is getting a lot more interested in advertising, a big change from when the company had little but static advertising. Now brands like Lexus and Chrysler are buying, even though
Amazon doesn't have an auto channel. Brands like the fact that they can reach people through Kindles, mobile apps, and off-Amazon through retargeting technology built in-house that can reach Amazon
customers around the web segmented by demographics.
Read the whole story at Advertising Age »