Weather influences searches and purchases. Mia Brennan and Joy Barberio delve into the data per region to track how regional click trends in the same sample set of outdoor-related verticals
can differ. They point to a map where, in red, the Pacific and Mountain regions don't see the same paid-search traffic declines from March 2012 to March 2013 as other locations with warmer climates.
The mid to east regions observed a steep decline in traffic, and, for some clients, a drop in conversion rate. Read the article here.
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