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Factoring Weather Into Paid-Search Ads

Weather influences searches and purchases. Mia Brennan and Joy Barberio delve  into the data per region to track how regional click trends in the same sample set of outdoor-related verticals can differ. They point to a map where, in red, the Pacific and Mountain regions don't see the same paid-search traffic declines from March 2012 to March 2013 as other locations with warmer climates. The mid to east regions observed a steep decline in traffic, and, for some clients, a drop in conversion rate. Read the article here.



Read the whole story at Rimm Kaufman Group »

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