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SEO: A New Way To Analyze Search Intent

Typically keywords convey intent, but Aleh Barysevich believes in a new signal to support conversions. Barysevich provides insight on how to avoid blindly optimizing campaigns by learning how a searcher's intent can influence the search engine results pages, and how to optimize a Web site so it returns the correct results. He begins by analyzing keywords, touches on verticals and location, and moves into voice search. Read the article here.

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