• by January 3, 2001

MeasureCast, the first company to provide streaming media providers with next-day audience size and demographic reports, has released the Top 25 Internet Radio Stations List for the week of December 25. Predictably, the company reports that Internet radio listening for the week of December 25 was down compared to previous non-holiday weeks.

MeasureCast says that Monday, December 25, saw the least number of Internet radio listeners. However, online listening increased as people returned to work on Tuesday and Wednesday, with Thursday, December 28, recording the greatest number of listeners. Listening tailed off again heading into the New Year's weekend, MeasureCast found.

For the week, Internet-only broadcaster MEDIAmazing.com took the number one spot in the ranking. Based in Nazareth, Pennsylvania, MEDIAmazing.com is the first Internet-only "Listener Formatted" station to appear in the weekly MeasureCast rankings. Listener Formatted stations allow people to customize their music play lists on-line.

Other Internet-only stations on this week's list were BroadcastAmerica's Radio Margaritaville, HardRadio.com, 3WK UndergroundRadio, Oneplace's Black Gospel Network, BluesBoyMusic.com from the broadcastweb.com, and Morfeo's Onda Cero.

New York talk radio station WABC-AM came in second place after four weeks in the top spot. Nevertheless, ABC Radio enjoyed 13 of the top 25 positions.

The weekly ranking is based on Total Time Spent Listening (TTSL) - the total number of hours listeners access an on-line station's streamed content.

Consistent with MeasureCast's previous findings, the majority of Internet radio listeners were in the United States, followed by Canada, the United Kingdom, Japan, Mexico and Australia. Additionally, 28% of Internet radio listeners were aged 25-34, followed by 35-44 year olds (24%), 45-54 year olds (18%), and 18-24 year olds (16%). Also, 8% of Internet radio listeners were 55 years of age or older and nearly 72% were men.