The Harlem Shake, Gangnam Style, Fenton the dog, Success Kid: all examples of the power of the meme, a word that has also become a kind of meme partly because of videos like
that. Success Kid has been in a Virgin Media ad, the Fenton’s mad deer chase has been used by EE, a baby did the Gangnam Style horse riding move for electronic cigarette firm E-Lites, Topshop, Pepsi, Lynx and Ask.com, have created their version of the dance video Harlem Shake.
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