Around the Net
Australian Rugby Union Plans To Revamp CRM, Integrate With Email
- Computer World, Monday, April 15, 2013 4:20 PM
The Australian Rugby Union is revamping its ten year old CRM system and is integrating this new system with its email marketing program which is powered by email marketing services company StrongMail. The organization uses CRM to profile customers, as well as to profile players and connect them with player management. Fans receive monthly email newsletters, which sell merchandise and include sponsor offers. The organization also promotes classes to players and coaches within the league.
