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Consumers Spend 3 Minutes an Hour Using Email: Experian
- ZDNet, Tuesday, April 16, 2013 5:20 PM
Consumers spend three minutes an hour with email, according to a new report from Experian Marketing Services. The report examined time consumption rates for the most common online activities on PCs and mobile devices in the U.S., the UK and Australia. The report revealed that consumers spent 16 minutes of every hour engaging with social networks and 5 minutes of every hour shopping. However, when it comes to mobile devices, email trumped social. According to the report, during Q1 2013, U.S. consumers spent 23 percent of their time on their mobile devices and only 15 percent of the time on social networks.
