• April 17, 2013

Behavioral targeting service provider I-Behavior today announced a partnership with predictive analytics firm TruSignal. The partnership will bring TruSignal's offline data online. TruSignal has 40 different offline consumer profile databases. According to the release, I-Behavior has 160 million unique online profiles, which will be linked with TruSignal's offline data as it goes online. However, the matching does not use peronsally identifiable information and is done anonymously.