electronics, telecommunications

For Phone Shoppers, Device Comes First

April 17, 2013

When it comes to mobile phones, consumers think device first, carrier second.

According to new consumer research from Google and Compete, a quarter of consumers purchased a mobile phone as a way to get the latest and greatest device, compared with 9% who did so because they were eligible for an upgrade. In fact, a full third of consumers select their phone first, before deciding on a carrier, according to the research.

iphone, technology, telecom

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