For the first time, Netflix surpassed HBO in subscribers in the first quarter of 2013. “Netflix, which ended 2012 with 27.15 million domestic subs, added just over 2 million subs [in
Q1],” Variety reports, citing Netflix’s own numbers. HBO, meanwhile, ended 2012 with 28.7 million subscribers, according to data from SNL Kagan. “The new figures will likely escalate
the rivalry simmering between the two companies,” Variety suggests.