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Bad Data Is The Biggest Challenge for Email Marketers: Econsultancy/Adestra Report

Half of the marketers surveyed for Econsultancy/Adestra's Email Marketing Census 2013 reported that the quality of their email database caused problems with their email campaigns. The survey also revealed that 43 percent of marketers claimed that a lack of strategy was a big problem and 41 percent of marketers said that a lack of time is a problem.

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