NBC's MIllion Second TV Show Bet

NBC will launched an ambitious 12-day, 24 hours reality show this fall -- "The Million Second Quiz" which will be seen in traditional TV network airwaves and digital platforms.

The nearly two week end-to-end show (1,000,000 seconds long) will air live in primetime from a very big hourglass in Manhattan where contestants -- the reigning champions -- will live. Other contestants will look to unseat them and take their place.

TV viewers will be able to play along at home in real time and sync to the live primetime broadcast via traditional TV and digital TV platforms.

The ultimate winner could claim a very big cash prize of up to $10 million.

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