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Fender Is Using Data to Make Email More Personalized

Guitar maker Fender is using data to make its email marketing messages more personalized. Working with email marketing services company Knotice, the instrument manufacturer has begun combining its data with its messaging. The technology lets Fender track a shopper’s actions across multiple devices, such as from its e-commerce site to its mobile app. Customer data is then used to create a more personalized experience in messaging.

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