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Bare Escentuals Is Using Events & Email To Drive Brand Awareness

Cosmetics company Bare Escentuals is going tour to promote a new line of products and the company is using digital marketing to help get the word out about its events in six different cities around the country. Consumers can visit the campaign's microsite to sign up for email notifications to get an alert about when the tour is visiting their area. These emails also include bareMinerals' social sharing buttons so that customers will help spread the word.

Read the whole story at Direct Marketing News »

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